Fairly Made Secures $16 Million to Transform Supply Chain Transparency in Sustainable Fashion

A Major Funding Boost for Fairly Made

Sustainable fashion tech start-up Fairly Made has successfully raised €15 million (USD$16.4 million) in a Series B funding round. This financing aims to enhance its supply chain tracing solutions, allowing fashion brands to accurately measure the environmental and social impact of their products.

About Fairly Made

Founded in 2018 by Laure Betsch and Camille Le Gal, Fairly Made is based in Paris and has developed a SaaS platform that enables brands to trace their supply chains. This includes tracking the origin of raw materials and manufacturing processes, essential for assessing product impact. The platform not only helps brands comply with regulations but also provides consumers with digital passports for full product transparency. Notable partnerships include brands like Versace, LVMH, and Paul Smith, with over 100 million digital passports already created.

New Features and Capital Utilization

Recently, Fairly Made introduced an Ecodesign module designed to help brands create products with lower environmental impacts through data-driven insights and real-time simulations. The newly raised capital will be used to:

• Scale its platform
• Enhance and refine its SaaS technology
• Add advanced features for supply chain traceability, impact measurement, and ecodesign
• Expand internationally and enter new markets
• Grow its team

Vision for the Future

Laure Betsch, Co-founder of Fairly Made, stated:

“Developing a robust SaaS platform allows us to support brands in addressing the environmental and social challenges of tomorrow. By combining traceability, ecodesign, and consumer transparency, we are equipping the fashion industry with the tools needed to drive meaningful change.”

Investment Details

The investment round was led by BNP Paribas Solar Impulse Venture Fund, GET Fund, ETF Partners, and Frenchfounders. Laura Wirsztel, a partner at BNP Paribas Solar Impulse Venture Fund, emphasized:

“Once a nice-to-have, supply chain visibility has now become a critical first step in implementing sustainable practices. Fairly Made leverages its cutting-edge SaaS platform to deliver transparency and traceability at scale.”