Summary:
The Fox Den is a new hub for food and retail entrepreneurs in downtown Appleton.
Located inside Fox Commons, the former City Center Plaza.
Ten pre-constructed stalls will offer affordable testing spaces for new businesses.
The initiative is part of a larger revitalization effort led by Dark Horse and Boldt Development.
Includes student apartments to enhance community engagement.
A New Beginning for Appleton's Downtown
A new hub for food and retail entrepreneurs is set to launch in downtown Appleton on College Avenue. This initiative, named The Fox Den, will be located inside Fox Commons, the revitalized former City Center Plaza.
The Fox Den will feature ten pre-constructed stalls designed to provide affordable space for food and micro-retail entrepreneurs to test their business ideas. Kim Massey, co-owner of The Wild Goose Exchange, emphasizes the importance of such spaces, stating, "There is a lack of these spaces. This is a great place for us to now start putting our eyes on and highlighting to those looking to start growing a retail or restaurant business."
Revitalization Efforts
The redevelopment of Fox Commons has been a collaborative effort between Dark Horse and Boldt development companies. The goal is to transform the once desolate mall into a vibrant downtown attraction again. Sam Schmidt from Dark Horse mentioned that The Fox Den will help fill the remaining spaces in Fox Commons and contribute to this revitalization.
Community Impact
The facility is not just about retail; it also includes apartments for students from Lawrence University, which will enhance community life. Students like Cesar Donaire have noted a significant improvement in the area's atmosphere compared to when it was a ghost town.
While a specific opening date for The Fox Den has not been announced, excitement is building around this new venture that aims to boost local entrepreneurship and community engagement.
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