Summary:
Eric Schmidt has founded a new AI video platform called Hooglee.
The startup aims to democratize video creation and enhance social engagement.
Led by Sebastian Thrun, Hooglee's team includes experts from Meta and other tech giants.
Insiders refer to Hooglee as a potential TikTok alternative.
Schmidt warns of AI's risks, particularly regarding deepfakes and misinformation.
Eric Schmidt's New AI Project: Hooglee
Former Google CEO Eric Schmidt has been secretly working on an AI video platform named Hooglee, aimed at revolutionizing video creation and social engagement. Founded under Schmidt's family office, Hillspire, this startup seeks to democratize video creation using artificial intelligence.
Mission and Vision
Hooglee's mission is to "bring people closer, simplify communication, and enhance engagement" through innovative AI solutions. Although the startup's website is sparse, it hints at a blend of AI video creation software with elements of a social networking platform.
Leadership and Team
To spearhead Hooglee, Schmidt has enlisted Sebastian Thrun, a notable figure in tech known for his work at Google and the autonomous vehicle company Waymo. The team comprises former scientists from Meta's generative AI lab and other tech veterans, including those from Schmidt’s previous ventures.
Competitive Landscape
Insiders suggest that Hooglee is being positioned as a potential TikTok alternative, though specifics on how it will differentiate from existing platforms remain unclear. Schmidt has previously expressed interest in TikTok, even considering acquiring it amid regulatory pressures in the U.S.
AI and Ethical Considerations
While Schmidt promotes the benefits of AI, he has also cautioned against its risks, particularly concerning deepfakes and misinformation. He advocates for the development of AI detection systems to combat these issues, though it is uncertain if Hooglee will adopt such measures.
Future Prospects
Hooglee represents Schmidt's most personal venture into AI, following his investments in various AI startups. As the AI video generation space grows, Hooglee will need to carve out its niche amidst competition from established players like Runway and OpenAI.
For more updates on Hooglee and its developments, stay tuned!
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