Discover How Alta Secured $7 Million by Automating Sales with AI Agents
Business Insider•1 week ago•
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Discover How Alta Secured $7 Million by Automating Sales with AI Agents

Startups
ai
sales
startups
venturecapital
automation
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Summary:

  • Alta has raised $7 million to develop AI sales agents.

  • The startup focuses on automating prospecting, outreach, and scheduling.

  • Their approach emphasizes trust in AI by not mimicking human behavior.

  • Alta's AI integrates with over 50 business tools, enhancing sales efficiency.

  • The funding round was led by EntrĂ©e Capital and Target Global, attracting high-profile investors.

Alta's Innovative Approach to Sales Automation

Alta, an AI startup based in Tel Aviv, has recently emerged from stealth mode with a $7 million seed funding round. The company focuses on creating AI sales agents that streamline various sales processes, including prospecting, outreach, and scheduling.

The AI Workforce

Alta's unique strategy involved the development of a specialized AI workforce rather than a single assistant. This team includes:

  • Katie: Handles prospecting
  • Luna: Manages revenue operations
  • Alex: Follows up with leads and books meetings

According to Stav Neumark-Levi, co-founder and CEO, the initial concept of AI agents mimicking human behavior was found to be less effective. He noted, "When people know they're speaking to AI, they expect it to be fast, accurate, and efficient. The moment it tries to act 'human' but gets something wrong, trust is lost."

Achievements and Future Plans

With over 100 companies analyzed to identify sales bottlenecks, Alta's AI agents have been designed to automate repetitive tasks, allowing sales teams to focus on selling rather than administrative duties. 70% of sales teams' time is often spent on non-selling activities.

Alta's AI integrates with over 50 business tools, including popular CRM systems like Salesforce and HubSpot. The startup operates on a subscription model and is approaching 100 paying customers, including Fortune 500 companies. With the new funding, Alta plans to expand its offerings to include AI for account executives and managers, deepening automation in the sales cycle.

Funding and Investor Interest

The funding round was led by Entrée Capital and Target Global, with notable angel investor Ben Lang and strategic advisors like Gavin Patterson, former president of Salesforce. Investors have praised Alta for redefining the relationship between AI and sales teams, emphasizing collaboration rather than replacement.

Explore the 17-slide pitch deck that helped Alta secure this funding!

Founders of Alta Founders of Alta HQ, CEO Stav Neumark-Levi, alongside co-founders Tom Hoffen and Mor Shabtai.

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