Summary:
Sioux Steel is leasing space to local e-commerce startups, transforming its role in the community.
OutWest, launched by Wes Rasmussen, focuses on versatile everyday apparel and aims for national growth.
Dakota Adventure Supply has moved from a basement to a dedicated space, allowing for better organization and fulfillment.
Rink Rabbit is creating high-performance gear for figure skaters and has expanded its product range significantly.
The startups benefit from a collaborative environment, sharing insights and resources to grow their businesses.
A New Chapter for Sioux Steel
A century-old family business is now embracing the future by leasing part of its downtown space to fast-growing local startups. Three businesses focused on e-commerce have taken up residence in the Sioux Steel property located in downtown Sioux Falls.
Meet the Startups
The startups include Dakota Adventure Supply, OutWest, and Rink Rabbit, all operating out of what was previously the Sioux Steel Wood Warehouse. This move comes as the warehouse transitioned from a critical storage facility to a space accommodating innovative business ventures.
OutWest's Journey
Wes Rasmussen, the owner of OutWest, launched his business two years ago focusing on versatile everyday wear for both men and women. Initially uncertain about the direction of his company, he has seen his sales mix evolve to 60% direct-to-consumer and 40% wholesale.
Future Growth
Rasmussen plans to continue growing OutWest by introducing new products quarterly and forming strategic partnerships with wholesalers. The company started as a golf brand but is now expanding into everyday activewear.
Dakota Adventure Supply's Growth
Jeff Hayward, co-founder of Dakota Adventure Supply, has also benefited from the move to Sioux Steel, allowing his business to expand beyond operating from his brother's basement. The brand focuses on outdoor gear and is excited about the potential for national growth.
Rink Rabbit's Innovations
Peter Hauck, co-founder of Rink Rabbit, has transitioned his startup into a full-time venture. Inspired by his wife, he creates high-performance gear for figure skaters. Rink Rabbit has quickly gained traction, shipping products across the U.S. and internationally.
Community and Collaboration
The entrepreneurs at Sioux Steel appreciate the sense of community and collaboration. They regularly share insights and support each other in their respective businesses, highlighting the benefits of being surrounded by fellow e-commerce entrepreneurs.
Sioux Steel is committed to supporting these startups, offering them the space and resources they need to thrive in a competitive market.
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