Summary:
EU and US start-ups are eager to forge closer ties despite impending tariff hikes.
The VivaTechnology conference will feature nearly 14,000 start-ups, highlighting international collaboration.
Major US tech firms like Nvidia, Meta, and Google will be part of the event amidst trade tensions.
Focus on global markets, with India, Japan, and Canada emerging as key players for European start-ups.
Challenges include navigating language barriers and regulatory differences within Europe.
As Europe braces for a tariff hike on exports to the United States, the start-up and tech community is seeking to strengthen connections across the Atlantic. François Bitouzet, managing director of the VivaTechnology conference, highlights the paradox of increasing tariffs coinciding with a desire for closer collaboration.
The upcoming event will gather nearly 14,000 start-ups worldwide, potentially affected by US tariffs that may disrupt the flow of venture capital. Major US tech players, including Nvidia, Meta, Google, and IBM, are expected to participate, facing the risk of reciprocal actions from Europe.
French government spokesperson Sophie Primas stated that plans are in motion to target untaxed US digital services, though unanimous agreement from the EU is necessary. This follows Trump's announcement of a 20% tariff on EU exports, alongside previous tariffs on automobiles and metals.
In an effort to foster business relationships, the event will feature an American pavilion for US start-ups. Bitouzet emphasizes the importance of recognizing global markets beyond the US, noting the resurgence of India and strong ties with Japan and South Korea. Canada will also be highlighted at the conference, showcasing its significance.
The Challenges Facing Europe’s Start-ups
European start-ups face unique hurdles in accessing international opportunities. Bitouzet points out that while Europe is often viewed as a single market, language barriers and regulatory differences complicate this for start-ups. He advocates for a cohesive approach to establish a true single market for tech ventures.
Despite criticisms regarding Europe’s position in the global tech landscape and ongoing trade tensions, Bitouzet remains optimistic, asserting that Europe is home to remarkable start-ups and possesses a robust economic market. He believes the continent's tech future is bright, underscoring the importance of political awareness in technological advancements.
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