The Global Payroll Revolution

Every week, 5 billion people worldwide rely on payroll systems to get paid. Yet, this process is often anything but seamless. Deel, co-founded by Alex Bouaziz and Shuo Wang, set out to change that with a vision to simplify hiring and payments for global workers.

Founded in 2019, Deel has evolved from a simple Employer of Record (EOR) service into a comprehensive platform that integrates global payroll, HR, finance, compliance, mobility, and IT support. Their aim? To create a universal payroll system akin to SWIFT's impact on payments.

The Challenge of a Global Workforce

Hiring and compensating employees across borders has traditionally been a logistical nightmare for companies, leading to a fragmented approach that often relies on local vendors. Deel's solution consolidates this process into a single, automated software platform, eliminating the need for manual payroll processes.

Deel’s Growth Strategy

1) Vertical Integration: Speed + Depth + Accuracy

Deel’s competitors often rely on a network of third-party vendors. In contrast, Deel decided to build and own the entire stack, ensuring a responsive and reliable service. This approach allows them to address payroll errors in real-time, offering clients greater flexibility and customization.

2) Modularity: Infinite Product Wedges

Deel's services are modular, allowing clients to engage with their offerings based on immediate needs. This flexibility has resulted in a land-and-expand strategy, leading to a net retention rate of over 120% since inception.

3) Acquisitions: M&A as a Secret Weapon

Deel views acquisitions as a way to accelerate growth by injecting expertise and innovation. They’ve completed 10 acquisitions in just six years, enhancing their service offerings and expanding their global infrastructure.

4) Speed: Move Fast and Fix Things

Deel embraces a culture of speed, ensuring customer requests are addressed immediately. This focus on responsiveness has helped them win clients from competitors by delivering solutions faster.

5) Automation: Eliminating Friction

Deel is leveraging automation to streamline processes that have traditionally relied on human intervention. By transitioning repetitive tasks to automated systems, they are improving accuracy and efficiency across their operations.

The $1 Trillion Opportunity

Deel aims to reshape how businesses manage talent across 150+ countries through a tailored, all-in-one approach. Their vision remains clear: to eliminate operational barriers and create a frictionless global workforce.