UConn's Entrepreneurship Class Empowers Athletes in NIL Ventures

The University of Connecticut is empowering its student athletes with a unique entrepreneurship class, equipping them with the skills to navigate the evolving world of Name, Image, and Likeness (NIL) deals. The class, developed by David Noble, director of the Peter J. Werth Institute for Entrepreneurship & Innovation, provides a practical, hands-on learning environment where athletes can explore their personal brand and turn it into a business. The course offers experiential learning with feedback from peers and mentors, allowing students to experiment with ideas and potentially fail, while maintaining control over their projects. The program has helped athletes like Donovan Clingan, Hassan Diarra, and Adama Sanogo develop their personal brands, launch businesses, and create social media campaigns. Rachael Woodruff, a distance runner, used the platform to raise money for her high school food pantry, while Stanley Cross, a football player, gained valuable insights into his post-football career. The program emphasizes building a strong personal brand and leveraging social media for business opportunities. The Werth Institute provides a supportive network for students, fostering a sense of community and helping them navigate the challenges of online criticism and brand building. The class has become a valuable resource for student athletes, providing them with the tools to succeed in the NIL era and beyond.