Summary:
Invent Penn State has launched a free online program called Customer Discovery 101, specifically designed to help rural entrepreneurs in Pennsylvania.
The program is accessible via mobile devices and requires no login, making it ideal for those starting their entrepreneurial journey or looking to explore new directions for their existing businesses.
The program focuses on the customer discovery process, helping entrepreneurs understand the importance of validating assumptions about their target audience.
The program encourages participants to work with a coach or mentor, providing connections to potential mentors through Invent Penn State.
The program includes interactive activities, videos, and helpful resources to guide users through the customer discovery process.
Customer Discovery 101 provides a framework for de-risking business decisions by enabling entrepreneurs to validate their assumptions before committing significant resources.
Invent Penn State has launched a free online program called Customer Discovery 101, specifically designed to help rural entrepreneurs in Pennsylvania. This digital curriculum is accessible via mobile devices and requires no login, making it ideal for those starting their entrepreneurial journey or looking to explore new directions for their existing businesses.
The program:
- Focuses on the customer discovery process, helping entrepreneurs understand the importance of validating assumptions about their target audience.
- Covers essential terminology and processes related to entrepreneurship.
- Encourages participants to work with a coach or mentor, providing connections to potential mentors through Invent Penn State.
- Includes interactive activities, videos, and helpful resources to guide users through the customer discovery process.
- Provides a framework for de-risking business decisions by enabling entrepreneurs to validate their assumptions before committing significant resources.
Benefits:
- Reduced risk: By validating assumptions early, entrepreneurs can make better decisions about where to invest their time and money.
- Stronger applications: Participants gain valuable data that strengthens their applications for funding opportunities, such as those offered by Ben Franklin TechCelerator.
- Improved understanding of the entrepreneurial ecosystem: The program provides exposure to various regional resources, including Invent Penn State, the SBDC, and SCORE.
The Customer Discovery 101 tool has been a success, with nearly 1,000 users since its launch in April.
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