Summary:
What’s Next in Israel Tech showcases Israeli innovation through 90-second episodes.
Gerson Panitch created the series to combat negative portrayals of Israel in media.
Positive feedback reveals viewers are captivated by Israel's creativity.
The series connects startups with global investors and media exposure.
57 episodes have aired, with more on the way, highlighting various tech innovations.
Transforming the Narrative
When the Hamas massacre of October 7 shocked Israel and the world, patent attorney Gerson Panitch viewed the situation through a unique lens. He noted that brilliant Israeli startups were struggling to secure funding as their key personnel were called to the front lines. Amidst this turmoil, Panitch recognized the urgent need to combat the inaccurate portrayal of Israel in global media.
A New Initiative
This realization led to the creation of What’s Next in Israel Tech, a weekly social media and television series that highlights Israeli innovation through 90-second episodes. Each episode, hosted by Panitch and produced professionally, features quick interviews with Israeli startup founders and introduces groundbreaking technologies that many viewers may not have encountered before.
Positive Reception
Panitch reports that the feedback has been overwhelmingly positive, with viewers expressing their eagerness to watch more episodes, astonished by the creativity emanating from Israel.
A Career Shift
After enjoying a stellar career at Finnegan, one of the world’s largest intellectual property law firms, Panitch made aliyah shortly after the COVID-19 pandemic. He has worked with over 200 Israeli companies and considers his move a commitment to Israel.
Building Connections
The series serves not only as a platform for storytelling but also as a business bridge, connecting startups with global investors and media exposure. Although many featured startups may not be clients of Finnegan, the firm actively supports this initiative as a social-impact project.
Expanding Reach
The series gained further traction when Israel Plus, a global television network, began airing episodes daily, reaching millions of viewers worldwide. To date, 57 episodes have been released, with more in the pipeline.
Showcasing Innovation
The series highlights various Israeli technological innovations, such as:
- Pulsenmore: The first at-home ultrasound device allowing pregnant women to self-scan and receive medical analysis quickly.
- Level Hydrofoils: A startup making electric hydrofoil surfing accessible with beginner-friendly eFoils.
- Amai Proteins: A biotech innovator behind Sweelin, a sweet protein derived from the African “serendipity berry,” which is up to 3,000 times sweeter than sugar without calories.
The Future of Israeli Innovation
Gerson Panitch emphasizes, “There’s no end to Israeli innovation. All we have to do is let people see it.” For more on the series, visit What’s Next in Israel Tech.
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