Summary:
Jamie Parker and her daughter Ieshia Ahmed have turned their Cartridge World franchise into a family business.
They prioritize personal connection and building relationships with their customers, even in a digital world.
They offer in-person services, like Wiggle Wednesdays, to foster community engagement.
Despite the ease of going online, they are committed to keeping their brick-and-mortar store open.
Ieshia is prepared to put her law career on hold to ensure the family business's success.
A Mother-Daughter Duo's Fight for In-Person Connection in a Digital World
Jamie Parker, a 45-year-old entrepreneur, has been running a Cartridge World franchise in Christiansburg, Virginia, for a decade. Her 25-year-old daughter, Ieshia Ahmed, has been her partner in crime since childhood, turning the franchise into a family business.
Their mission? To keep the business personal and connected to their community, even as the world becomes increasingly digital.
Jamie's story: She started the business with her ex-husband, opening their first Cartridge World in 2005. They were drawn to the minimal staffing needs and the opportunity to build something on their own.
Ieshia's role: She's been involved since she was a child, helping her parents with recycling cartridges. Now, she's pursuing a law degree but stepped in to help during the pandemic.
The family business: Jamie and Ieshia have built a strong reputation in their community by emphasizing personal connection. They know their customers by name, listen to their stories, and even offer special promotions like Wiggle Wednesdays, where customers can dance to music and get discounts.
The challenge: The allure of an online-only business is tempting, but Jamie and Ieshia are determined to keep their brick-and-mortar store open. They believe in the value of face-to-face interactions and the sense of community they create.
Ieshia's commitment: She's prepared to put her legal career on hold if necessary to ensure the family business thrives.
The takeaway: Jamie and Ieshia's story is a testament to the power of personal connection and the importance of staying grounded in a community. Even in an increasingly digital world, the value of human interaction remains strong.
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