Summary:
Sherah connects working moms with personal assistants for errands and parenting tasks.
Membership fees range from $20 to $100 per month, with task completion charges.
Expansion to five markets and plans for additional locations like Raleigh.
Currently raising $750,000 in investor capital, primarily from female investors.
Launching a mobile app on May 21 with an AI chatbot feature for enhanced user experience.
Sherah's Unique Mission
Sherah is a groundbreaking startup that connects working moms with personal assistants, helping them manage errands and parenting tasks. Founded by Kristin Richardson in 2022, this service is designed specifically for stressed mothers balancing work and family life.
Sherah founder Kristin Richardson (left) and operations director Samantha Preddy. (Courtesy Sherah)
Membership and Services
Sherah operates on a membership basis, allowing customers to assign tasks to a team of contractors. Membership fees range from $20 to $100 per month, with additional charges for task completion. The service has proven invaluable for many moms who often feel overwhelmed.
Expanding Reach
Since its inception, Sherah has expanded from Richmond to five new markets, including D.C., Pittsburgh, Chicago, and Charlotte. The startup is also eyeing further expansion into Raleigh and Charlottesville. With approximately 25-30 contractors and around 160 active users in each market, Sherah has supported about 500 families to date.
Capital Raising Efforts
Sherah is currently raising $750,000 in its first round of investor capital, primarily from female investors who resonate with its mission. The funds will be used for tech development and marketing efforts, including plans to offer the service as an employee benefit.
Upcoming App Launch
On May 21, Sherah will launch its first mobile app, enhancing user experience and accessibility. The app will feature an AI chatbot, allowing users to interact with the service seamlessly. This tech upgrade aims to cater to a growing customer base across 20 states.
Motivation Behind the Mission
Kristin Richardson remains driven by the positive feedback from users who express how the service has transformed their lives, enabling them to continue their professional journeys with renewed hope and support.
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