Summary:
Jeff Bezos is backing a secretive EV startup called Slate Auto.
An early version of their low-cost electric pickup truck was spotted in Los Angeles.
The truck is designed to be sold at a competitive price of around $25,000.
Slate Auto aims to offer extensive customization options for buyers.
The company is preparing to emerge from stealth mode with exciting new developments.
Exciting Developments at Slate Auto
Just a day after TechCrunch revealed that Jeff Bezos is backing the secretive EV startup Slate Auto, an early version of their low-cost electric pickup truck was spotted in the wild.
Reddit user u/discostranger09 shared a photo of a small, dark gray, two-seater pickup truck on a flatbed outside their office in Los Angeles. This vehicle is part of Slate Auto's efforts to create a concept vehicle for potential investors, including the controlling owner of the LA Dodgers.
Image Credits: Sean O'Kane / TechCrunch
The truck features a simple design reminiscent of the modern Ford Bronco Sport and has similarities to the Rivian R1T. This straightforward styling is intentional, aiming to appeal to buyers looking for affordability and functionality.
Affordable Pricing Strategy
Slate Auto plans to sell this vehicle at a competitive price of around $25,000, with plans to upsell customers on various customization options and accessories. The company has filed a trademark for the slogan “WE BUILT IT. YOU MAKE IT” and hinted at a customization program dubbed “Slate University.”
Another trademark application for the phrase “Blank Slate” suggests a base model of the truck awaiting customer modifications. As Slate Auto is preparing to emerge from stealth mode, the official name for the truck is yet to be announced.
The startup did not respond immediately to requests for comment, but the excitement around its unveiling is palpable as it gears up for its market entry.
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