How a Hidden Japanese Town is Revolutionizing Souvenir Shopping with Smart Technology
Nikkei Asia•6 days ago•
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How a Hidden Japanese Town is Revolutionizing Souvenir Shopping with Smart Technology

Innovation in Tourism
higashiizu
japan
tourism
innovation
startups
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Summary:

  • Higashiizu is introducing unstaffed souvenir shops to attract tourists.

  • The shops, provided by Newpeace, resemble traditional vending machines.

  • Visitors can purchase items by scanning QR codes with their smartphones.

  • The town emphasizes its edible specialties to entice tourism.

Higashiizu's Innovative Approach to Tourism

Higashiizu, a quaint town located along a picturesque peninsula southwest of Tokyo, is taking a bold step to attract tourists with a unique concept: unstaffed souvenir shops. These shops, provided by the Tokyo-based startup Newpeace, are designed to look like traditional vending machines adorned with Japanese tiled roofs.

Higashiizu Souvenir Shop This unstaffed souvenir shop was set up at Hinanoyakata Park in Higashiizu, Shizuoka prefecture. The automated shop requires buyers to use their smartphones' QR code readers. (Photo by Taro Saeki)

How It Works

To purchase souvenirs from one of these Dozo shops, visitors simply use their smartphones to scan QR codes displayed on the products. This seamless integration of technology not only enhances the shopping experience but also reflects Higashiizu's commitment to innovation in tourism.

With its focus on edible specialties, Higashiizu is banking on the hope that these delightful offerings will entice tourists to visit and explore all that the town has to offer.

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