Summary:
Good Good Golf raised $45 million in funding, marking its first external investment.
The funding round was led by Creator Sports Capital, with participation from Peyton Manning’s Omaha Productions.
The capital will be used to expand content, retail, and live experiences.
Founded in 2020, Good Good Golf has over 1.75 million YouTube subscribers.
The company aims to make golf more accessible and engaging for fans and players.
Good Good Golf, a dynamic media and lifestyle brand that originated on YouTube, has successfully raised $45 million in its first external funding round. This investment is spearheaded by Creator Sports Capital, a newly established investment firm helmed by ex-YouTube executive Benjamin Grubbs and investment management professional Brian Kabot. Notable participants in this round include Peyton Manning’s Omaha Productions, along with Manhattan West Private Equity and Sunflower Bank, plus over 50 individual investors.
The funds will be utilized to broaden their scope across content creation, retail, and live experiences. Established in 2020 in Prosper, Texas, Good Good Golf has rapidly gained popularity, boasting over 1.75 million YouTube subscribers. The company merges entertainment, sports, competition, and lifestyle, offering premium products like co-branded Callaway gear available at Dick’s Sporting Goods. Furthermore, they have partnered with NBC Sports and the Golf Channel to host live televised events such as the Good Good Desert Knockout, showcasing top athletes and entertainers. Their sponsorship extends to professional golfers and they hold an ownership stake in L.A. Golf Club.
Peyton Manning expressed his enthusiasm, stating, “I’m excited to partner with our new friends at Good Good Golf. Their content is fun and creative, and I’m hoping they can help me lower my golf score.”
The inception of Good Good Golf came when founders Garrett Clark and Matt Kendrick connected at a golf tournament and envisioned a “next-generation” media company focused on golf. Kendrick, the CEO, noted that this investment will enable them to scale their media and commerce initiatives, enhancing the content, products, and experiences available to their growing community. They aim to leverage the power of fandom to make golf more accessible, dynamic, and engaging for players and fans of all ages.
Grubbs remarked on Good Good Golf’s comprehensive strategy, which encompasses content, consumer products, retail, and live experiences, fostering an engaged fanbase and driving impressive business growth.
In this funding transaction, Good Good Golf was advised by Vela Wood Staley Young, while Creator Sports Capital was guided by Moelis & Co. and received legal counsel from DME Law. Good Good Golf is represented by WME.
Pictured above (l. to r.): Sean Walsh, Stephen Castaneda, Garrett Clark, Matt Scharff, Tom “Bubbie” Broders, and Brad Dalke at Casa De Campo in the Dominican Republic filming content for Good Good Golf in January 2025
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