Summary:
Dakota and Garret Porter are Northern Michigan entrepreneurs launching a national sales tour for their company, ActionGlow.
They started their journey while snowboarding in 2011 and gained fame after appearing on Shark Tank in 2022.
The brothers are traveling in a transformed school bus to connect with local store owners directly.
They aim to promote youth entrepreneurship by visiting schools and universities along their route.
Follow their entrepreneurial journey on their social media for updates!
A Full Circle Moment for Northern Michigan Entrepreneurs
GRAND TRAVERSE COUNTY, Mich. – This weekend marks a significant milestone for two Northern Michigan entrepreneurs, Dakota and Garret Porter, as they embark on a unique sales tour across the country.
The brothers founded ActionGlow in 2011 while snowboarding at Mt. Holiday in Traverse City, integrating LED lights into sporting equipment. They were just teenagers when they began this journey, and since then, they've successfully grown their business, even making a splash on Shark Tank in 2022 where they struck a deal with investor Robert Herjavec.
Kicking Off the National Tour
On Friday evening, the Porters hosted a kickoff party at Mt. Holiday, gearing up for their national tour where they'll connect with store owners directly. They transformed a school bus into an RV to travel around the country, embracing a grassroots approach to sales.
"Our school bus, we've been building it out for over eight years now," said Dakota Porter, Co-Founder of ActionGlow. "We're doing a national tour around the country, going back to the grassroots way of selling. So we're gonna be stopping at mom and pops, surf, skate, ski, and bike shops; and selling our product, ActionGlow, to these store owners face to face."
In addition to promoting their innovative products, the Porters are passionate about inspiring youth entrepreneurship. They plan to visit schools and universities along the way, sharing their story and encouraging the next generation of young entrepreneurs.
Follow Their Journey: Keep an eye on their travels and adventures by following their social media updates.
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