Summary:
Cabela’s departure left Sidney in a dark time with significant job losses.
The community decided to grow their own businesses rather than wait for help.
NexGen and other startups emerged, supported by local initiatives.
Over 100 new businesses have been launched since 2017, showcasing resilience.
Sidney is now a hub of entrepreneurial spirit and community collaboration.
The Legacy of Cabela’s in Sidney
Cabela’s has been a cornerstone of Sidney since the 1960s, employing about 2,000 locals at its peak, contributing to a population of just over 6,000. The devastation of job loss after Bass Pro purchased Cabela’s in 2017 left Sidney in a dark time, with many residents uncertain about their future.
A Community Awakens
Despite the despair, the community refused to give up. Alisha Juelfs encapsulated the sentiment: “No one's going to come and save us.” This led to a grassroots movement among former employees to build their own businesses and support one another.
The Birth of New Ventures
Among the first new businesses was NexGen, an outdoor retailer founded by ex-Cabela’s employees, who leveraged their expertise and community support. They utilized resources provided by the Innovation and Entrepreneurship Center at Western Nebraska Community College, which offered free space and support for startups.
Diverse New Businesses
From outdoor retail to a full-service bike shop, Sidney has seen over 100 new businesses emerge since 2017, many founded by former Cabela’s employees. Doug Loghry, who opened Pedalers Corner Bike Shop, exemplified this spirit of entrepreneurship, seeing it as a chance to give back to the community.
A New Era
Melissa Norgard, now the economic development director, transitioned from Cabela’s to spearhead local initiatives. She and her husband even ventured into the craft brewing industry with Boss City Brewing, demonstrating the resilience and determination of Sidney's new business owners.
Community Spirit
The community has rallied together, establishing new parks and fostering a culture of entrepreneurship. As Sarah Sinnett noted, “The community's here, we're strong and we're not leaving.” This resurgence demonstrates the power of collaboration and innovation in overcoming adversity.
A Brighter Future
As Sidney continues to thrive with its new entrepreneurial spirit, residents express pride in their community's resilience. The lights are still on, and the culture of entrepreneurship is here to stay, proving that even after significant challenges, new beginnings can flourish.
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