From Amazon to Auger: How Dave Clark is Building a Supply Chain Powerhouse with $100 Million and Top Talent

A New Chapter for Dave Clark

Dave Clark, the former CEO of Amazon’s consumer business and supply-chain chief, has embarked on an exciting journey with his startup, Auger, which recently secured $100 million in funding. Clark is assembling a powerhouse executive team filled with Amazon veterans, aiming to reshape the global supply chain landscape.

The Executive Team

Among the notable hires are:

• Russell Allgor, Amazon’s chief scientist for global logistics.
• Sanjay Dash, known for his work on Amazon’s innovative in-store technologies.
• Alex Ceballos, who played a crucial role in Amazon’s acquisition of Kiva, vital for warehouse robotics.

With 11 senior hires, almost all have a rich history with Amazon, showcasing a blend of expertise and a shared commitment to customer-first principles, as emphasized by Clark.

Auger's Vision

Clark envisions Auger as a modern operating system for global supply chains, integrating various datasets and leveraging AI to deliver near real-time solutions to complex supply chain queries. He highlights the challenges of data normalization across different systems, which often use inconsistent terminologies.

Expertise Beyond Amazon

While the deep Amazon experience is valuable, Clark values complementary skills in managing complex data structures at scale. For instance, AJ Wilhoit, Auger’s chief product officer, brings experience from Project44 and has a strong Amazon background.

Market Timing and Goals

With potential tariff wars looming, Clark believes Auger’s technology will be increasingly vital for businesses. The startup plans to grow to 35 employees by January and aims to demo its product by late winter, targeting companies from the Fortune 50 to Fortune 2000.

As Clark puts it, today's executives are grappling with complex supply chain challenges, and Auger is poised to provide much-needed clarity and support.