Discover How Rembrand's $23 Million Funding is Transforming Virtual Product Placement with AI

Rembrand Secures $23 Million in Series A Funding

Virtual product placement startup Rembrand has successfully raised $23 million in a Series A funding round. This investment aims to enhance its generative AI capabilities and develop innovative business models. The funding round was led by super{set}, with participation from The Trade Desk, Naver D2SF, and existing investors including BOLD (L’Oréal’s corporate venture fund) and Greycroft. In total, Rembrand has raised $31 million since its inception.

Innovative Technology for Product Placement

Rembrand’s cutting-edge technology utilizes AI to analyze video frames from creators’ YouTube and TikTok videos, identifying optimal opportunities for product placements. Unlike traditional generative AI that relies on text or images, Rembrand’s system scans each frame, pinpointing ideal locations for products—be it on a table, shelf, or wall.

With this funding, Rembrand plans to extend its expertise beyond social media into connected TV and movies. CEO Omar Tawakol revealed that the startup is collaborating with a production studio focused on travel and cooking shows, although the studio's name remains undisclosed.

Automating Product Placement

The technology automates the traditionally labor-intensive process of product placement, making it easier to identify suitable locations within each frame. Tawakol emphasized the traditional challenges, stating that getting a product into a movie often requires negotiations years in advance. Rembrand’s technology allows for virtual placements in post-production, enabling different products to be shown to different audiences. For example, viewers in France might see a Perrier, while those in New York see a Pepsi.

AI Studio for Creators

Rembrand is set to launch its AI Studio for all creators in the upcoming quarter. This platform, which has been in beta, allows creators to seamlessly incorporate virtual products into their videos, while brands can manage creator partnerships directly. Rembrand operates on a cost-per-impression model for marketers, while creators are compensated based on CPMs (cost per thousand impressions).

Additionally, Rembrand plans to generate revenue by licensing its technology to brands, allowing them to leverage their existing relationships with creators for campaigns instead of relying solely on CPM placements. The startup also aims to introduce new tools that enable creators to interact with virtual products, extending beyond static placements in videos.