Summary:
Daisy rewards influencers for engaging with brand campaigns.
Raised $3.9 million in seed funding in February.
40 campaigns managed monthly, connecting brands with 50 creators.
Creators earn $30 per task, with top earners making $2,500 monthly.
Aims to democratize creator earnings and reduce content creation pressure.
Introducing Daisy
Daisy is a groundbreaking creator economy startup that rewards influencers with points for engaging with brand campaigns on social media.
The Concept
Founded in July by Ray Lee, Vincent Tuscano, Ian Ettinger, and Dylan Huey in Nashville, Daisy aims to enhance brand advertising effectiveness by compensating creators for their engagement.
Funding Success
In February, Daisy successfully raised $3.9 million in seed funding from CMT Digital, Volt Capital, and EV3 Ventures.
How It Works
Brands partner with Daisy to achieve specific goals, such as increasing engagement on social media posts. They pay a CPM rate to access a diverse pool of influencers. Creators on the platform can complete various tasks like commenting, sharing, or liking posts, earning points that can be converted into cash.
For example, Snow Cosmetics utilized Daisy for performance marketing on TikTok.
Campaign Management
Daisy manages around 40 campaigns monthly, matching brands with approximately 50 creators based on content categories and other data. Influencers can engage across platforms like TikTok, Instagram, Snapchat, and X.
Unique Technology
Daisy sets itself apart with its unique technology that programmatically matches and dispatches authenticated creator profiles at scale. This innovative approach aims to drive organic and paid content engagement.
Creator Benefits
Daisy offers microtransactions to creators, typically around $30 per completed task, with top creators earning about $2,500 monthly. The platform aims to democratize creator earnings, allowing influencers to earn without the constant pressure of content creation.
Performance Metrics
Daisy has demonstrated impressive growth, generating $1 million in revenue and facilitating $120,000 in monthly recurring revenue. It boasts a reach of 500 million through its network of 1,200 creators. The platform's unique engagement strategies have led to significant increases in user activity and payouts.
Check Out the Pitch Deck
Daisy's pitch deck used to secure seed funding is available for insights into their strategy and operational model.
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