Beauty Startup's Controversial Marketing Stunt: Layoffs or Awareness?

A Controversial Marketing Initiative

A beauty startup in India, YesMadam, is facing backlash for a marketing initiative that many viewed as misguided. Following an internal wellness survey, employees received an email stating the company made the difficult decision to part ways with employees who indicated significant stress. This email quickly went viral on social media, sparking outrage and confusion.

The Response from YesMadam

In response to the uproar, YesMadam assured the public that "no one was fired" and emphasized, "We would never take such an inhumane step." Mayank Arya, the co-founder and CEO, described the email as part of a marketing campaign aimed at shedding light on workplace stress and mental health, intending to foster a healthier work culture.

Acknowledgment of Miscommunication

Arya extended heartfelt apologies for any confusion, stating, "I deeply regret any confusion or discomfort caused by this initiative." He clarified that all employees were informed about the campaign in advance, aiming to promote a healthier work environment.

Expert Opinions

Branding consultant Karthik Srinivasan criticized the approach, stating that there is no place for lies in advertising. He noted that while exaggeration is often used in marketing, it should not cross the line into deception.

About YesMadam

YesMadam, known as "India's favorite home salon brand," offers various in-home services including haircare, skincare, and massages, and is backed by more than 300 employees. Despite the backlash, the company introduced a six-day de-stress paid leave policy and complimentary spa sessions to address employee burnout and promote well-being. Arya hopes the campaign will ultimately lead to positive change in workplace culture across industries.