ALT Sports Data Secures $5 Million Funding to Revolutionize Betting in Emerging Sports
Business Insider•4 days ago•
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ALT Sports Data Secures $5 Million Funding to Revolutionize Betting in Emerging Sports

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altsportsdata
funding
sportsbetting
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Summary:

  • ALT Sports Data raised $5 million to enhance betting in niche sports.

  • Founded by former GoPro employees, the startup targets Formula 1 and other emerging sports.

  • The funding aims to boost fan engagement and create new betting opportunities.

  • Focuses on a growing market with limited traditional betting options.

ALT Sports Data's Ambitious Move

ALT Sports Data, a startup founded by former GoPro employees, has successfully raised $5 million in funding. The company aims to enhance betting and fan engagement in niche sports, including the high-octane world of Formula 1.

ALT Sports Data's cofounders, Joe Dunnigan (left) and Todd Ballard (right)

Joe Dunnigan and Todd Ballard, the co-founders, are set to leverage this funding to drive innovations in the betting landscape, targeting fans of niche sports who are eager for more engagement and interaction.

The Vision: By focusing on emerging sports, ALT Sports Data aims to tap into a growing market where traditional betting options are limited, thus providing fans with new opportunities to engage with their favorite sports.

Investment Impact: This funding round underscores the increasing interest in sports betting, especially in formats that attract a dedicated and passionate fan base. The co-founders are optimistic that this investment will allow them to carve a significant niche in the sports data industry.

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