Summary:
ProRata, a new startup, aims to solve the issue of AI models plagiarizing content by attributing and compensating creators.
The startup's algorithm can analyze AI outputs and determine the origin of the content, allowing for fair attribution and revenue-sharing.
ProRata has already raised $25 million and partnered with major media companies, who are likely seeking compensation for their content used in AI models.
ProRata takes an ethical approach by only using licensed data, which it believes will lead to higher-quality AI outputs.
The startup plans to release its chatbot in October and hopes to license its attribution technology to big AI companies like OpenAI.
If successful, ProRata could create a more sustainable and ethical ecosystem for AI development, ensuring creators are fairly compensated for their work.
AI Is Stealing Your Work, This Startup Wants To Stop It
Generative AI models are often accused of being massive plagiarism machines. They create products that regurgitate other people's content, making billions of dollars for AI companies while the creators of the original content get nothing.
Bill Gross, a tech entrepreneur, thinks he has a solution. His new startup, ProRata, aims to launch a chatbot-slash-search engine that will use a patented algorithm to identify and attribute the work used by AI models. This would allow for revenue-sharing deals, ensuring everyone involved is compensated.
How ProRata Works:
ProRata's algorithm can analyze the output of any AI model, whether it's text, images, music, or videos, and break it down into its components. This allows the startup to figure out where each piece originated and give a percentage attribution to each copyright holder. The creators are then paid accordingly.
ProRata Already Has Backing:
ProRata has already raised $25 million and partnered with major media entities like Universal Music Group, The Atlantic, The Financial Times, and Axel Springer. These companies are likely feeling burned as their content has been used as training data for AI models like ChatGPT and Midjourney without compensation.
Ethical Approach to AI:
ProRata aims to build a more ethical AI by only using licensed data instead of scraping content from the web en masse. Gross believes this approach will not only be more ethical but also lead to higher-quality AI outputs.
ProRata's Future:
ProRata plans to release its chatbot in October and will generate revenue through subscription fees split 50/50 with content owners. The startup also hopes to license its attribution technology to big AI companies like OpenAI. This would allow them to integrate ethical attribution capabilities into their models, ensuring creators get paid for their work.
The Potential Impact:
ProRata's success could have a major impact on the AI industry. If adopted by AI leaders, it could lead to a future where creators are fairly compensated for their work, creating a more sustainable and ethical ecosystem for AI development.
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