Adam Neumann's New Venture: Workflow - A Fresh Take on Coworking Spaces

Adam Neumann's Latest Startup: Workflow

Adam Neumann, the founder of WeWork, is launching a new coworking venture called Workflow. This initiative marks a significant shift from his previous business strategies at WeWork, aiming to create a more sustainable model in the flexible office space industry.

A Different Business Strategy

According to Bloomberg, Workflow will operate under Flow, a residential real estate company that Neumann founded in 2022. Unlike WeWork's long-term leasing model, Workflow intends to lease office space in residential buildings already owned by Flow, alleviating some of the financial pressures that plagued WeWork.

Neumann emphasized the importance of community-building, stating, "The lack of community and the disconnection that people feel is even more relevant today". Flow's mission focuses on "oneness" and connection, aiming to foster a sense of belonging among its users.

Workflow's Innovative Approach

Workflow plans to cater to both Flow residents and external companies, with a strategy designed to avoid the pitfalls of WeWork's past. This includes managing partnerships with landlords rather than locking into long-term leases. As of now, Flow has a presence in Miami, Fort Lauderdale, Atlanta, and is expanding into Riyadh, Saudi Arabia.

Lessons Learned

Reflecting on his past experiences, Neumann expressed a commitment to a more disciplined approach in his new venture, stating that he has learned to "slow down" and "listen" to feedback. He is working with investors Ben Horowitz and Marc Andreessen to ensure this new business remains grounded and focused.

Neumann concluded that this time around, the emphasis will be on learning and adapting, taking a measured approach to growth and development.