Start, grow, and scale your inbound marketing and SEO strategy with a toolset optimized for results — not vanity metrics. Positional connects the workflow from end to end, from keyword research to content optimization and analytics.Hello Everyone 👋 I’m Nate and with my cofounder @matthew_c_lenhard, we are thrilled to launch Positional on Product Hunt!
About ten years ago, we fell in love with inbound marketing, particularly content marketing and SEO. Since then, we’ve built and scaled content channels in some of the world’s most competitive industries (e.g., consumer finance, and developer tools).
We’ve wanted to start Positional since at least 2019. As content marketers and SEOs, we found ourselves constantly jumping between 6-7 separate tools throughout the day. We had one toolset for keyword research, another for content optimization, yet another for internal linking, and then an entirely different set of tools for measuring the success of our channel and analytics.
With Positional, our goal is to bring the entire workflow together. Positional takes you from start to finish, from ideation to optimization and analytics.
We’re early in our journey, so we're really happy to show this to you all. Thank you for reading about it! Please let us know your thoughts and questions in the comments.@matthew_c_lenhard @containiq We have been Positional customer since very early days. Easily beats Semrush and ahrefs today.I've been a beta user of Positional from almost day one. I'm constantly impressed by the speed this team ships and how quickly they've been able to assemble an all-in-one SEO tool. It's become my go-to tool for keyword research, tracking growth, and content optimization.It has been great working with you, @ashread_! Your feedback and suggestions have been so helpful for us.Seriously awesome tool for SEO that is just getting better and better. Amazing to see the progress over time.Aw man, I really appreciate you saying that, @mbusel!Awesome @containiq , quick question how do you compare this to SurferSEO or Frase as it seems to have some of the similar features here?Thanks for stopping by, @rokasjk! Totally, our Optimize toolset competes directly against tools like SurferSEO and Frase.
There are some unique features (eg our Unanswered Questions feature). But the idea is that we wanted this core functionality/tool to exist alongside the other SEO tools we needed, and we didn't want to jump to a separate point solution to do a single task (eg Frase).
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