Swiggy Revamps Minis: From Shopify Alternative to Link-in-Bio Service for Small Businesses

Swiggy Minis: A New Look for Small Businesses

Indian food delivery giant Swiggy is transforming its Swiggy Minis platform, initially a Shopify alternative for small businesses, into a powerful link-in-bio service similar to Linktree. This pivot will now also cater to service providers like nutritionists and fitness trainers, expanding its reach beyond physical goods.

The shift aims to prioritize social media as a key discovery channel for businesses, with Swiggy acknowledging that only a small percentage of customers were previously finding stores directly through Minis. The new focus will leverage social media links to drive traffic to dedicated landing pages.

Here's what's changing:

• No more discovery layer: Customers will need to find Minis pages through social media links or saved store preferences.
• Enhanced landing pages: Sellers can set up pages with multiple social links and themes.
• Integration with Google Calendar: Service providers can now include booking modules for appointments.
• Google Reviews: Sellers can benefit from the familiar Google Reviews rating system.

Swiggy Minis remains commission-free, ensuring its appeal to budget-conscious small businesses and creators. While the platform is eliminating its own discovery layer, Swiggy claims that Minis offers better conversion rates compared to other platforms due to the visibility of past orders and favorite shops.

The shift aligns with Swiggy's strategy to expand its quick commerce platform, Instamart, and compete with rivals like Zomato and Zepto. Unlike its competitors, Swiggy now offers a dedicated SaaS platform for small businesses and creators to build their online presence.