In a recent interview with **Faisal Aftab**, a prominent VC and judge on **'Shark Tank Pakistan'**, we explored the **underfunded startup scene** in Pakistan. To complement this discussion, we compiled a comprehensive list of **33 notable startups** that have successfully raised capital across various sectors, including **delivery, e-commerce, and online banking**.

### Notable Funded Startups in Pakistan
Here’s a glimpse into the thriving startup ecosystem in Pakistan:
- **Delivery Services**: Innovating logistics and offering efficient solutions.
- **E-commerce Platforms**: Transforming retail and consumer shopping experiences.
- **Online Banking Solutions**: Enhancing financial accessibility and services.

For a detailed look, check out our **[Sample List Of Pakistan’s Funded Startups](https://www.crunchbase.com/lists/pakistani-startups-sample-list/d62aa967-51a6-4ac1-a1b1-7f7810ed6c3d/organization.companies)**.

![Funded Startups](https://news.crunchbase.com/wp-content/uploads/2021/02/Robinhood_.jpg)
*Illustration by [Dom Guzman](https://www.domguzman.com/)*

As a follow-up to our interview with VC and 'Shark Tank Pakistan' judge Faisal Aftab, we provide a more comprehensive look at some of the Pakistan-based companies that successfully raised capital.

Discover the Top 33 Funded Startups in Pakistan Revolutionizing Industries!

The **business landscape** is constantly evolving, and the partnerships you establish can significantly influence your growth trajectory. While many companies focus on aligning with peers or larger firms, there’s a **goldmine of opportunity** in collaborating with startups.

![Greg Waisman of Mercuryo](https://news.crunchbase.com/wp-content/uploads/GregWaismanMercuryo.jpg)

### Why Partner with Startups?
As businesses increasingly seek **specialized technologies** that cater to their specific needs, startups emerge as the ideal partners for addressing niche challenges through **innovative solutions**. Recent surveys reveal that **over 95%** of companies are looking to incorporate emerging technologies into their future plans, which underscores the growing importance of these collaborations.

However, it’s essential to acknowledge that such partnerships can face challenges. According to a **McKinsey survey**, only **27%** of startups expressed satisfaction in their corporate partnerships, often due to operational disagreements and cultural differences.

### Fresh Perspectives and Agility
Startups thrive on **innovation** and are driven by teams eager to challenge the status quo. Their **lean structures** allow them to quickly pivot and adapt to market changes, providing established companies with valuable insights to stay ahead of the competition. For instance, **Mastercard** partnered with the fintech startup **Scale** to enhance payment solutions in Africa and the Middle East, demonstrating how established firms can leverage startup agility for market expansion.

Similarly, **NatWest Bank** recently launched a **fintech growth program** aimed at collaborating with startups to address challenges in the payment sector, showcasing how such partnerships can foster industry-wide innovation.

### Building a Network Effect
Engaging with startups is also about creating a sense of **community** and collaboration within sectors. By joining startup ecosystems, established businesses can tap into a broader network of **stakeholders**, investors, and innovators. A notable example is the initiative launched by **Microsoft** and **Nvidia**, focused on supporting UK AI startups, which creates a pipeline for emerging talent.

Such ecosystems act like a **“club membership”**, offering exclusive access to funding, mentorship, and growth opportunities, benefiting both startups and large corporations alike.

### People Over Products
When investing in startups, larger companies often prioritize products over the teams behind them. However, a **capable team** is crucial for a startup’s success. Startups evolve their ideas significantly from conception to market, and having experienced founders increases their chances of success. Additionally, compatibility between teams is vital for successful collaborations.

![3 Reasons Full-Scale Businesses Should Partner With Startups](https://news.crunchbase.com/wp-content/uploads/HR.jpeg)

While traditional collaborations often focus on partnering with similar-sized or larger businesses, there is an overlooked case for partnerships between full-scale businesses and startups, writes guest author Greg Waisman of Mercuryo, who shares three reasons that corroboration is a good idea.

Unlocking Success: 3 Compelling Reasons for Established Businesses to Collaborate with Startups

### A New Venture in Media

The prolific **Bloomberg tech journalist Ashlee Vance** has embarked on a new journey by launching **Core Memory**, a media startup that aims to blend high-quality documentaries with digital content.

### Ambitious Goals

With **Core Memory**, Vance intends to produce not just documentaries but also a **YouTube show**, a **podcast**, and a **Substack newsletter**. This multifaceted approach reflects Vance's diverse career, which includes writing a bestselling biography of **Elon Musk**, hosting the globetrotting show **Hello World**, and creating independent documentaries like **Don’t Die** on Netflix.

Vance stated, “I’m convinced there’s a way to live in both worlds and do it successfully,” highlighting his vision of merging documentary filmmaking with digital journalism.

### Focus on Innovation

The startup will delve into **futuristic themes**, particularly focusing on **emerging technologies** and **science**. The first documentary, currently in production, will explore **brain-computer interfaces**. Vance also plans to produce two annual seasons of a YouTube talk show—one centered on **brain science** and the other on **manufacturing**.

### A Unique Perspective

Having spent **14 years at Bloomberg** and a brief period at **The New York Times**, Vance has established himself as a prominent reporter for tech innovators. His previous show, **Hello World**, showcased a variety of topics from lab-grown meat to AI, although he mentions that **Core Memory** will not have a similar travel budget.

Vance expresses his concerns regarding mainstream tech journalism, stating, “A lot of what I read in the mainstream media on tech feels like activism to me, and people who are very slanted in their point of view.” This indicates his intent to offer a more balanced perspective through his new venture.

The company will produce high-end documentaries along with the usual “digital” products.

Exploring New Frontiers: Ashlee Vance Launches Core Memory Media Startup

### A Shift in Focus

**Greg Hearn**, with a rich background in the automotive industry at **Cox Automotive** and **Ford**, is now pivoting to address challenges in **AgeTech**. In 2024, he launched **Petunia**, a specialized project management tool designed to simplify the process of finding elderly care communities and memory care facilities. This initiative was born from Hearn's personal experience of helping his aging parents navigate the complex care system remotely.

### The Challenge Families Face

Each year, **200,000 families** grapple with the overwhelming task of selecting elderly care. Unfortunately, the current landscape is flooded with lead-generation websites that inundate users with unwanted sales calls, further complicating an already stressful decision-making process.

![Greg Hearn (LinkedIn)](https://hypepotamus.com/wp-content/uploads/2025/01/1650568024912-300x300.jpg)

Hearn likens the search for assisted living facilities to **buying a house**, as it involves significant choices, costs, and emotional investment. However, unlike the housing market, families lack access to **structured guidance** during this critical time.

### Introducing Petunia

**Petunia** aims to transform this experience by helping families manage documentation, track tours, and consolidate information. The platform protects users from the usual barrage of sales emails and calls, allowing them to focus on what matters most — finding the right care for their loved ones. It helps families who often juggle **FaceTime tours** and countless emails while trying to organize their search using random Google Docs and Sheets.

### Business Model and Future Plans

Currently operating on a **B2C model** with subscription-based access, Hearn envisions expanding to a **B2B2C model** that would allow users to access the platform through employers and health benefits programs.

### The Meaning Behind the Name

Hearn chose the name **Petunia** for its symbolism of **hope** and **perseverance**, as well as to honor his grandmother who adored the cartoon character **Petunia Pig**.

After gathering insights from families in similar situations, Hearn launched the Petunia MVP in December 2024. He has previously engaged with the **AgeTech Atlanta** community, leveraging connections to scale his startup while continuously gathering feedback from users.

![Petunia Interface](https://hypepotamus.com/wp-content/uploads/2025/01/https___125949e30468eb4b13a9ead0c64f0dda.cdn_.bubble.io_f1726564437526x723154881605508900_D0A1D0BDD0B8D0BCD0BED0BA20D18DD0BAD180D0B0D0BDD0B0202024-09-1720D0B22012.13.49-300x97.jpg)


Greg Hearn, who spent his early career at automotive giants like Cox and Ford, is now shifting gears to tackle AgeTech challenges.

Meet Greg Hearn: The Atlanta Founder Transforming Elderly Care with Petunia

After more than two years and nearly 100 episodes as a host of the TechCrunch's **Found podcast**, I've gathered invaluable insights from startup founders on their journeys. Here are the **five best pieces of advice** that stood out:

## Lean into What You’re Not Good At
**Parker Conrad**, co-founder and CEO of Rippling, suggests that instead of hiring to fill gaps, founders should confront the areas they dislike. He believes that tackling these uncomfortable tasks is crucial since they could be detrimental to the business if ignored. "**You should find the things that you hate within the company, and you should run towards them... because those are the things that are probably going to kill you**," he stated.

## VCs Aren’t Always Right
**Ashley Tyrner**, founder and CEO of FarmboxRx, learned the hard way that not all VC advice is beneficial. When advised to pivot to a meal kit model, she ignored them and instead focused on her original concept. This decision led to lucrative partnerships with insurance companies, proving that sometimes going against the grain pays off.

## It Pays Off Not to Be First
**Jordan Nathan**, founder and CEO of Caraway, initially worried about being the last entrant in a crowded cookware category. However, by observing competitors, they identified market gaps and tailored their offerings effectively. **“It helped us change our color palette, it helped us change our price point... we were able to craft our space within the kitchen world that others weren’t playing in.”**

## Get to Market Right Away
**Joe Wolfel**, co-founder and CEO of Terradepth, emphasizes the importance of getting to market quickly, even for deep tech companies. They focused on establishing revenue streams early by providing services to commercial customers while developing their autonomous drones. **“There’s no substitute for on-the-ground learning,”** he noted.

## Build a Company Around Your Product
**Gavin Uberti**, co-founder and CEO of Etched, learned the importance of not neglecting company infrastructure while rushing product development. A painful lesson taught him that timely setup of employee benefits is crucial for a sustainable business. **“When founders are trying to move fast and break things, it’s important for them to also take care of all the other elements needed to build a lasting company.”**

From when to set up employee benefits to when to ignore VCs' advice, startup founders have shared a lot of solid advice on Found over the years.

Unlocking Startup Success: 5 Essential Tips from Founders Revealed!

### Phoenix's Rise as a Tech Hub

Phoenix Mayor **Kate Gallego** is on a mission to transform the city into a burgeoning **tech hub**. Recently, Arizona startups showcased their innovations at **CES**, the world's largest tech event.

### Innovations on Display

Among the standout companies were **"The Pause,"** an **AI-powered menopause symptom-tracking app**, and **"Paw Port,"** a **smart pet door**. These startups demonstrated their potential while competing against global tech giants.

### Local Support and Future Needs

Founders emphasized the significance of Arizona's local support, citing resources from **AZBio** and the **Arizona Commerce Authority**. However, they also pointed out the pressing need for **increased investor interest** and incentives to nurture and retain startups in the state.

![Phoenix Startups at CES](https://x-default-stgec.uplynk.com/ause/slices/c42/5c3d34b8b29a45469a86c02775b7a2cf/c424ca572ff641b1802f7957eaaa09b6/poster_15efbb5b040f4bd2a62ecb244bba71dc.jpg)

*Watch the video above to learn more about the tech innovations presented at CES.*

Phoenix Mayor Kate Gallego is working to establish the city as a rising tech hub, and this week, Arizona startups made their mark at CES.

How Phoenix Startups are Shaping the Future of Tech at CES

### Welcome to Tatu City

Nestled on the outskirts of **Nairobi**, **Tatu City** is a groundbreaking **startup city** that is redefining urban living in **Kenya**. With its first residents moving in just four years ago, Tatu City now boasts a vibrant community of **5,000 residents** and 88 businesses employing **15,000 people**.

### A Model of Urban Living

Tatu City spans **5,000 acres** and aims to accommodate a population of **250,000**. Residents enjoy an environment marked by **law and order**, thanks to strict regulations enforced through surveillance and penalties. As Valerie Akoko, a digital content creator, notes, "I’ve never seen Tatu City dirty."

### Addressing Urbanization Challenges

As Africa faces a **urbanization crisis**, with an estimated **900 million** more urban dwellers by **2050**, Tatu City stands out as a potential solution. While urbanization has historically reduced poverty elsewhere, sub-Saharan Africa has not experienced similar benefits due to inadequate infrastructure and weak governance.

### The Case for New Cities

Despite challenges, proponents like the **Charter Cities Institute** argue that new city developments can spur economic growth and provide jobs. Tatu City is seen as a promising model, yet it has faced hurdles, including legal disputes with politically connected businessmen.

### Collaboration with Government

Tatu City collaborates with the **Kenyan government**, designated as a **special economic zone**, offering tax benefits to businesses. Its unique governance model and reliable services, such as **water supply** and **energy grids**, enhance its appeal.

### Strategic Location and Future Growth

Located just **12 miles** from Nairobi, Tatu City is well-positioned to tap into local labor markets. Experts suggest that success hinges on proximity to major cities, quality tenants, and effective management. Tatu City has shown organic growth, indicating it meets market demands.

### Conclusion

With a **one-bedroom apartment** priced at **$45,500**, Tatu City is accessible for some in the emerging middle class, reflecting a balance between affordability and inclusivity. As private sector investments play a crucial role in urbanization, Tatu City exemplifies how innovative city planning can address Africa's urban challenges.

Tatu City outside Kenya's capital is a startup city, privately owned and with aspirations of eventually having a population of 250,000

Discover How Tatu City in Kenya is Pioneering Urbanization Solutions for Africa's Future

Los Angeles faces significant challenges in learning from its wildfire experiences, but a wave of **"firetech" startups** is emerging with innovative solutions to combat fire risks. Here are five standout companies making a difference:

### 1. Gridware
Gridware recently secured **$26.4 million** in Series A funding to enhance grid monitoring through sensors on power poles. Their technology provides **real-time alerts** for hazards, allowing for swift repairs and proactive wildfire management, even during power outages. 

### 2. BurnBot
BurnBot is changing the game with its **remotely operated robots** that conduct controlled burns safely and efficiently across various terrains. This innovative approach allows them to treat **40 times** the area compared to traditional methods, potentially addressing the **200 million acres** of land needing wildfire treatment in the U.S. The company raised **$20 million** in Series A funding.

### 3. Fire Aside
Fire Aside develops software to digitize fire department inspections, improving communication and compliance with fire safety measures. Their platform has shown that residents in using communities are **five times more likely** to take action to protect their properties against wildfires. They completed a seed funding round in 2023.

### 4. Pano
Pano utilizes **AI and computer vision** to detect wildfires early. By mounting cameras on infrastructure, they provide a comprehensive overview of potential fire situations. Their technology could potentially save California **$8.2 billion** annually by improving response times, having raised **$37 million** in funding over two rounds.

### 5. Overstory
Overstory's platform uses **satellite imagery** and AI to manage vegetation and minimize wildfire risks. With partnerships across **40 utilities**, they monitor millions of acres and aim to streamline vegetation management budgets, which have surged in recent years. Their **$14 million** Series A funding round in 2023 further supports their mission.

From grid monitoring to controlled burn robots.

Discover the Top 33 Funded Startups in Pakistan Revolutionizing Industries!

Summary:

Notable Funded Startups in Pakistan

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